The most reliable way to find out about upcoming athletic apparel sales is to track individual brands directly rather than waiting to stumble on a deal — activewear sales tend to be short and sell out in popular sizes fast, so knowing the moment a sale starts matters more than knowing it exists in general.
What Closetta tracks in sportswear
Closetta monitors activewear brands daily and logs the real discount depth each time one goes on sale — not just that a sale is happening, but how deep it actually is compared to that brand's usual pattern:
- Nike — peak discount of 40% recorded this year, active in July and August 2026.
- New Balance — peak discount of 30%, with 60 separate tracked sale instances between May and August 2026 — one of the more frequent discounters in this category.
- Lululemon — shows zero storewide discounts in this tracking window. That doesn't mean Lululemon never marks anything down: its We Made Too Much (WMTM) section rotates weekly with 20–50% off past-season pieces, but it's a standing section rather than a sitewide sale event, so it doesn't register the same way in discount tracking. See the Lululemon Sale Guide for how WMTM actually works.
Full brand guides: Nike Women's Sale Guide, New Balance Women's Sale Guide, Puma Women's Sale Guide.
How to get notified before a sale ends
- Browse /categories/sportswear to see all tracked activewear brands.
- Set an alert on the brands you shop, or use the price tracker for a specific item.
- You'll get an email the day a sale starts — with the real discount percentage, so you can tell a genuine markdown from a shallow one.
Discount figures reflect Closetta's daily tracking, January–August 2026, and are not guarantees of future sale events.