Lululemon is one of the most-searched fashion brands in Canada, and one of the most misunderstood when it comes to sales. They don't run traditional sitewide discounts. They don't do Black Friday in any meaningful way. But there is a real path to saving money on Lululemon — if you know where to look.
Here's what Closetta's 2026 tracking data shows, and how to use it.
Lululemon's Sale Approach
Lululemon uses a specific system called We Made Too Much (WMTM) — a rotating section of their site featuring past-season items, colour variants that didn't sell, and overstock at reduced prices. This is different from a sitewide sale event.
Key features of WMTM:
- Updates every week, typically Thursday–Sunday
- Discounts range from 20% to 50% off
- Items disappear quickly — popular styles and sizes sell out fast
- Categories include leggings, sports bras, shorts, tops, and accessories
- No promotional code or event required
What Closetta's Data Shows
Closetta tracks Lululemon's Canadian site daily. In 2026, Lululemon has not run a traditional sitewide sale event. What appears in our data is consistent WMTM activity — a steady stream of discounted inventory that replenishes each week.
The discount depth in WMTM:
- Most items: 20–30% off — the floor for WMTM inclusion
- End-of-season colours and styles: up to 50% off — most common in January (winter) and August (summer)
- January clearance window: deepest of the year — post-holiday WMTM tends to include the widest selection and deepest cuts
Historical note: January 2026 was the strongest WMTM window we've tracked so far. Post-holiday inventory rotation means more styles enter the section simultaneously.
The Lululemon Outlet
The Lululemon Outlet (outlet.lululemon.com) carries deeper discounts than WMTM — typically 30–60% off — on older inventory, second-quality items (with minor flaws, labeled "Like New"), and discontinued styles.
The Outlet is separate from the main site and doesn't appear in Closetta's main brand tracking. If you're price-sensitive on Lululemon, bookmark the Outlet separately.
Month-by-Month WMTM Pattern
| Month | WMTM Activity | Notes |
|---|---|---|
| January | High — widest selection and depth | Best time of year for WMTM |
| February–March | Moderate | Spring styles entering, winter clearing |
| April–May | Moderate | Spring inventory building |
| June–July | Moderate | Summer activewear appears |
| August | High — summer clearance | Second-best WMTM window |
| September–October | Moderate | Fall transition |
| November–December | Lower | Holiday pricing; minimal WMTM depth |
What Actually Goes on Sale
Not everything appears in WMTM. Based on observed patterns:
Frequently appears in WMTM:
- Leggings in less-popular colours (muted tones, seasonal colours)
- Sports bras that didn't sell through at full price
- Shorts and crops from the prior season
- Outerwear from the previous winter season (in January)
- Accessories (bags, hats, socks) regularly rotate in
Rarely or never in WMTM:
- Core Black items (Align leggings in black, for example, rarely appear)
- Current-season bestsellers in popular sizes
- New arrivals
The practical implication: if you want black Aligns in a standard size, you're probably paying full price. If you're open to colour, or buying a style from last season, WMTM is a legitimate path.
Tips for WMTM Shopping
- Check Thursday–Sunday. New WMTM items typically appear at the start of the weekend.
- Act quickly. Popular styles in standard sizes (size 4, 6, 8) sell out within hours of WMTM refresh.
- Set a Closetta alert. Use the price tracker to track a specific product URL — you'll get an email when the price changes, including when something moves into WMTM.
- Don't wait for a "better" sale. There is no sitewide Lululemon sale coming. WMTM is the sale.
Lululemon tracking data from Closetta's daily AI monitoring of the Lululemon Canadian website, January–May 2026. WMTM item availability and discount depth vary weekly.