Simons doesn't get the press that Aritzia or Lululemon does, but among Quebec fashion insiders it's considered one of Canada's best fashion retailers. Quebec City-founded, family-owned, and with a curated aesthetic that punches above its price point — and their sales are genuinely deep.
Why Simons Is Underrated in the Sale Space
Simons runs significant end-of-season sales that often go 40–60% off — deeper than Aritzia and more curated than H&M. Because the brand has a smaller marketing footprint, these sale events are less competitive than comparable Aritzia or Zara events.
The competitive advantage: When Simons goes on sale, the good stuff doesn't sell out in 3 minutes.
Simons' Sale Structure
End-of-season clearance (January and July): The two major sale events. 30–60% off across women's, men's, home, and accessories.
Mid-season promotions: Simons runs periodic 20–30% off events during the year — less frequent than brands like Gap, but still meaningful.
Twik brand: Simons' fast-fashion sub-label goes on sale more frequently and at deeper discounts than the main Simons line.
What Closetta Tracked in 2026
- January–February: End-of-season sale — up to 60% off across categories
- March: Post-clearance reset — full price
- April–May: Some mid-season promotions on spring inventory
Month-by-Month Pattern
| Month | Sale Likelihood | Notes |
|---|---|---|
| January | Very High | Best sale of year — 40–60% off |
| February | High | Extended clearance |
| March | Low | Full price, new collection |
| April–May | Moderate | Mid-season events |
| June | Low | Full price |
| July | Very High | Summer end-of-season — 40–60% off |
| August | High | Extended summer clearance |
| September–October | Low–Moderate | Fall collection |
| November | High | Black Friday |
What Makes Simons Worth Shopping on Sale
Quality to price ratio: Simons' main line uses better fabrics than comparable-price fast-fashion brands. On sale, you're getting $60–$100 quality clothing at $20–$40 prices.
Home section: Simons has an excellent home goods section that goes on sale simultaneously — often overlooked but excellent value.
Twik: Simons' youth/casual sub-brand goes on sale first and deepest. Great for trend pieces at clearance prices.
How to Find Simons Sales
Simons doesn't have the same marketing saturation as brands like Gap or Old Navy. You won't see a Simons sale email every week — which means when they do run events, they're significant.
- Subscribe to Closetta — get alerted when Simons goes on sale
- Check the sale calendar for historical January/July windows
- Check Simons.ca directly for their Sale section (updated regularly)
Simons tracking data from Closetta's daily AI monitoring of the Simons Canada website, January–May 2026.