Instead of guessing when fashion sales peak, Closetta tracks the average discount depth across every brand it monitors, every month. This post is a living summary of that data — it'll keep updating as 2026 continues.
2026 So Far, Month by Month
| Month | Average Discount Across All Tracked Brands |
|---|---|
| January | 40% |
| February | 44% |
| March | 46% |
| April | 43% |
| May | 38% |
| June | 46% |
| July | 51% |
| August | 43% |
The Standout Findings
- July 2026 is the strongest month tracked so far — 51% average discount depth, the highest of the year to date.
- May 2026 is the weakest — 38% average, the lowest point in the eight months tracked.
- Outside of that dip in May, the average has stayed in a fairly tight band (43–46%) most months, meaning there isn't a single dramatic "wait for this month" answer yet — just a mild summer peak in July.
Why a Monthly Average Only Tells Part of the Story
An average across 50+ brands smooths out a lot of individual variation — some brands (like Reebok or Victoria's Secret) discount almost every month, while others (like Louis Vuitton or Chanel) haven't shown a single tracked discount all year. If you care about one specific brand, its own guide will tell you more than this month-by-month average can. Browse Closetta's blog for brand-specific breakdowns, or check /sale-calendar for the always-current version of this data.
Keep This Updated for You
Rather than checking back on this page monthly, set a price tracker on the specific items or brands you're watching — you'll get notified the moment something changes, instead of needing to recheck the calendar yourself.
Discount averages sourced from Closetta's daily AI monitoring across 50+ brands, January–August 2026, and updated as new months are tracked. Historical patterns reflect observed trends and are not guarantees of future sale events.