Black Friday is the single largest fashion shopping event of the year in Canada. But not all Black Friday sales are created equal — some brands run genuine 40–50% off events, others do minimal discounting and rely on the holiday energy to move full-price inventory.
Here's what Closetta's historical tracking shows for each major brand.
Tier 1: Best Black Friday Sales (40%+ off, sitewide)
These brands consistently deliver deep, genuine Black Friday discounts:
| Brand | Typical BF Discount | Notes |
|---|---|---|
| Old Navy | 50% off sitewide | One of the best BF deals in fashion |
| Gap | 40–50% off | Often stacked with clearance |
| American Eagle | 40–50% off | Jeans deals are exceptional |
| H&M | 30–40% + extra | Members get additional discount |
| Calvin Klein | 30–40% off | One of best CK windows of year |
| Bath & Body Works | Candle Day in December | Adjacent event, not BF proper |
Tier 2: Strong Black Friday Sales (20–35% off)
| Brand | Typical BF Discount | Notes |
|---|---|---|
| Nike | 20–25% off | + Sale section already at 30–40% |
| Adidas | 20–30% off | Best footwear deals of year |
| Michael Kors | 25–35% off | Good for bags |
| Coach | 25–30% off | Semi-annual is still better |
| Ralph Lauren | 25–30% off | Friends & Family is comparable |
| New Balance | 25% off | Good on running footwear |
| Levi's | 30–40% off | Excellent denim deals |
| Tommy Hilfiger | 25–35% off | Consistent BF event |
| Under Armour | 25–30% off | Best time for technical gear |
Tier 3: Light Black Friday Participation
These brands participate in Black Friday but with less aggressive discounting:
| Brand | Typical BF Discount | Notes |
|---|---|---|
| Lululemon | 20–25% (WMTM only) | No sitewide BF sale |
| Aritzia | 20–30% off | One of few true Aritzia sales |
| Zara | None–minimal | Zara typically does not do BF |
| Uniqlo | Minimal | Uniqlo rarely participates in BF |
| Alo Yoga | Minimal | Brand-consistent, no BF event |
Strategy: How to Approach Black Friday Fashion Shopping
1. Make your list early (October) Decide what you want before BF. During the sale, decision fatigue is real and inventory depletes fast.
2. Know your brands' BF tiers If you want Zara, don't wait for Black Friday — there's no event. Buy during the January or July sale instead.
3. Subscribe to Closetta's daily digest Sales go live at midnight or early morning. If you're not checking, you miss the best inventory. Closetta emails you that morning.
4. The best BF week strategy
- Wednesday before Thanksgiving (US): Many Canadian BF sales start early
- BF itself: Full event, best selection
- Cyber Monday: Some brands extend; others reset to full price
- After Monday: It's over. Don't wait.
When to Skip Black Friday
If a brand you love runs a better sale at another time (Aritzia in January, Tory Burch semi-annual), don't feel compelled to buy on Black Friday for the sake of it.
Closetta's sale calendar shows the best buying window for each brand — Black Friday is not always it.
Black Friday data from Closetta's historical tracking of 50+ brands, 2025–2026.