American Eagle and Aerie are the same company, and they both run promotions so frequently that experienced shoppers almost never pay full price. If you're buying at full price from AE or Aerie, you're leaving money on the table.
Here's how to do it right.
The American Eagle Sale Calendar
American Eagle Canada runs promotions constantly, but they follow a recognizable pattern:
- 70% off clearance events: Quarterly, these are the best deals of the year
- "Buy one, get one" (BOGO) events: Common for jeans, tops, and Aerie bras
- 40–50% off sitewide: Approximately monthly
- Extra 10–15% for AEO Connected members: Stackable with sitewide sales
Aerie's Sale Pattern
Aerie (AE's loungewear and lingerie sub-brand) follows a similar but sometimes offset calendar:
- Bra sales: 5 for $50 (or similar bundle deals) run approximately monthly
- Legging promotions: "Buy 2, save 30%" type events are common
- Sitewide 40%+ off: Several times per year
- Semi-annual clearance: January and July, where clearance items reach 60–70% off
What Closetta Tracks in 2026
For American Eagle Canada, Closetta has recorded in 2026:
- Near-continuous sale activity at 30–40% off
- Multiple events at 50% off sitewide
- Clearance + additional percentage stacked events
For Aerie, the tracking shows similar frequency — Aerie is on promotion roughly as often as AE main line.
Jeans Strategy: The Most Common AE Purchase
American Eagle jeans are the most-purchased item at AE and also the most frequently promoted:
- BOGO 50% off jeans: Runs approximately every 6–8 weeks
- Best time to buy: When BOGO + clearance stack is available
Don't buy AE jeans at full price. A jeans promotion is virtually always either just ending or just starting.
Month-by-Month Pattern
| Month | Sale Likelihood | Notes |
|---|---|---|
| January | Very High | Post-holiday clearance, 50–70% off |
| February | High | Extended clearance |
| March | High | Spring collection launch with promotions |
| April–May | High | Spring sales, BOGO events |
| June | Very High | Summer sale begins |
| July | Very High | 70% off clearance event |
| August | High | Back-to-school promotions |
| September–October | High | Fall collection with promotions |
| November | Very High | Black Friday — deepest discounts of year |
| December | High | Holiday promotions |
AEO Connected: Worth Joining
AEO Connected is AE's free loyalty program. Benefits include:
- Points on every purchase that convert to rewards
- Birthday discount
- Early access to select sale events
- Exclusive member-only promotions
Given how often AE runs sales, the points accumulation adds up quickly. It's a free program with no real downside.
How to Get the Best AE/Aerie Prices
- Never buy jeans or bras at full price — a promotion is within 2–3 weeks
- Stack member discount with sitewide sale for maximum savings
- Subscribe to Closetta — get emailed when AE or Aerie appears on sale
- Check clearance first — AE and Aerie maintain active clearance sections
American Eagle tracking data from Closetta's daily AI monitoring of the American Eagle Canada website, January–May 2026.